How to Design the Best Logo
A logo is a symbolic sign off that shows or identifies a certain commodity, it may be a book, a vehicle or even music. A logo just by the sight of looking at it should confer a message of superiority and trust to the onlookers and the potential customers. Once Product is known to be of good quality the logo speaks for itself, no further introduction of the product needs to be done. The notion that is noted when a person sets his eyes on a logo should be a favorable one and not otherwise.
Several things must be factored in when building a logo one of them being that the logo should be made to look as attractive as possible to the passerby in the street. Avoid girlish colors such as pink and the like because using these in your logo might make the potential customers think that you are a joker,dull colors are the ones that show that seriousness that every product wants to be treated with,however if its a feminine product, then having a logo with bright shouting colors would be appropriate since it will create a sense of belonging to the product. Careful evaluation of how the logo will appear like on the various advertising media should be considered. Be straight and direct to the point when making a logo if you want it to stand out,avoid using too many words to describe something. The type of commodity being advertised is the one to dictate the type of font,the font used should not be complicated to read it,one should be able to read it even from a far distance.
Small business enterprises’ logos should not be very different from their major business purpose and their main reason of existence. Images tend to create a long lasting impression especially on the eyes of those who view it. The less uncomplicated a company logo is the better it is and the more customers it will attract. The color combinations on the logo should be appealing to the human eye.
Car logos should not be confused with others,each should be on its own totally separate. A logo and especially that of a car should be easily remembered just by looking at it once. For the appliance logos,the designer should be creative enough to find a way to include the brand name on the symbol just like other electronics companies have done. Every logo should be distinct from that of another competing company.