How to Design Your Logo
A logo is a symbol or like a symbol signature that depicts a certain product. The logo should create a strong message of “we are the best” around. The appropriateness of a logo can assist a company in making more sales and overall maintain their market share. The first message that the clients get when they first look at a logo should be a positive one if at all the company wants to be successful.
Several things must be factored in when building a logo one of them being that the logo should be made to look as attractive as possible to the passerby in the street. Avoid girlish colors such as pink and the like because using these in your logo might make the potential customers think that you are a joker,dull colors are the ones that show that seriousness that every product wants to be treated with,however if its a feminine product, then having a logo with bright shouting colors would be appropriate since it will create a sense of belonging to the product. When making a logo,it is important that you play around with the logo for example you can stretch it,zoom it in and out just to see the various shapes and looks it takes because this will help you when deciding whether it is appropriate or not. Brevity is the most important consideration in logos,there should not be alot of things going on in it as this could make it look stuffy and would no longer serve its rightful purpose. Another important factor to be looked into is the type of font to be used in the logo,a bold font is the most appropriate because it displays masculinity.
Small business enterprises’ logos should not be very different from their major business purpose and their main reason of existence. The human brains are made in such a way that they are able to process images and photos more quickly as compared to texts and thus using photos in your logo will make people remember your product or business more vividly. A good logo should be easy to be noticed and the message in it should be clear any efforts to make a logo complex proves to be of disservice to the potential clients. The more eye catching a logo is the better it is.
You cannot copy a logo from another company and use it on your own product as this is prohibited by the copyright laws,a logo must not be similar in any way to another for instance the logo type of one car is totally different from that of another car type. A logo and especially that of a car should be easily remembered just by looking at it once. For the appliance logos,the designer should be creative enough to find a way to include the brand name on the symbol just like other electronics companies have done. A specific logo to every product is of great importance a firm should try as much as possible not to copy or steal the design of another company as this would mean they do not have the originality and it might cause negative publicity for them.