Building a Website for Your Small Business
Imagine your small business website as a first impression for your future clients. Is it user-friendly, and is it clear in conveying your business’ products and services? If not, visitors can cease to be interested and dump your site, not adding to your repeat customers.
Clearly State Why You’re There
With only a few seconds to hold your visitors’ attention and keep them on, you should make your value proposition and intent crystal clear as soon as people arrive on your homepage. Excellent visual design, pictures and animation can always enhance a website’s appeal, but you have to take your business’ message into account as well.
Make a User-friendly Website
If you’re starting something from scratch, your first task is to ensure you have the right team working for you. Most importantly, you need both technical developers and information architects running the creative development process from the core. They will be there to pitch in conceptual ideas, as well as to help you provide users a positive experience.
Don’t Undermine SEO
With a site that is not optimized for searches, you’re essentially removing all possibility for organic traffic or unanticipated encounters with your brand. If the technology solution must be ultimately guided by your idea, that’s still a good start, but need to make sure it jives with Google, Yahoo, and Bing. At the very least, you should have generated a site map and have all your title tags, heading titles, and site description filled out properly.
Make Your Brand Live
Lots of corporate websites are lacking in soul, what with uninteresting content, business lingo, stock imagery and nonspecific web design. All of these make for poor user experience. And that’s a huge problem, as your site plays a pivotal role in your branding. You can create the best branding experience by being yourself. Communicate with your customers real-time, and let your brand be the reason to make them connect with each other.
Approximately 5 percent of traffic to business websites currently comes via cell phones, and in the following year, this number is predicted to rise considerably, with more smart phones seen to join the market and carriers endlessly boosting the capacity of cellular wireless standards. Hence, your website should be made not just for PCs, but for smart phones and basic phones too.
Use Analytics to Monitor Your Progress
You have to monitor your online progress to make sure that it is in step with your company goals. If your budget is limited, just use the free Google analytics package. Once you have proven that your tags are working, pull weekly reports and closely examine user behavior on your site. Luckily, you’ll be able to observe trends in a short time.
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